CNE 2009 Contest uses ScanLife Lotto Codes

CNE (Canadian National Exhibition) is holding a contest in collaboration with Rogers Wireless that uses the ScanLife Lotto codes. Details of the competition:

"The Contest Period starts at 12.00 on AUGUST 21 2009 and continues until SEPTEMBER 7, 2009 during open hours of the Canadian National Exhibition in Toronto, Ontario ("CNE"). No purchase necessary. All times herein are Eastern Times."

To enter, visit the Rogers booth at the CNE during the Contest Period and identify yourself with a Rogers representative to receive instructions how to participate in the Contest. Using the demo BlackBerry® Javelin™ 8900 enabled with the Scanlife software, take a picture of the code as instructed and an instant message will appear on the device confirming if you are potential instant winners ("Entry"). Limit of one (1) Entry per person during the Contest Period.

More details on the contest : http://fivemobile.com/cnecontest/rules.html

This is an innovative use of 2D codes in events. I see 2D codes used a lot more in promotions in the events.