From the Magazine:
"Website magazine has aligned with Scanbuy and its ScanLife application to provide you quick access to websites via 2D barcodes. In this and future issues of Website magazine, readers will see images on specific pages. All it takes is a free download of the free application at www.scanlife.com and you can use your internet connected phone to scan barcodes in the magazine and gain access to exclusive content on the web."
This is a great start, I do think that physical print media is the best place to place barcodes.