The idea behind the competition is that you scan a upcode and then embed another picture onto the scanned code image (mashup) and upload this mash to the site. The number of votes on a picture will decide who wins the prize on May 1st 2009.
Its a neat idea to get the people to download more readers, but there are just too many manual steps. You can get the details of the competetion on the UpcodeWorld site.
UpCode is a 2 D barcode designed to be scanned from mobile phones like the Ezcode and BeeTagg codes. The UpcodeWorld site is the place you go to create your own Upcode. I guess the system is still under development as of now.
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